The Business of Fuel Cells
for Automotive Applications
The Marriot Dearborn Inn Hotel,
Michigan
3-4 June 2002
Conference Agenda
| Day One - Monday June 3 | |
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Chairman's Introduction Bob Pethick, Director |
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Opening Address Jeff Mason, Senior VP Public Affairs, |
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| Session One: Market Characteristics and Winning Business Strategies for the Automotive Fuel Cell Market | |
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Beyond the Hype - Fuel Cells, Automotive OEMs and the market for alternative vehicles - what are the opportunities and how to ensure you take full advantage of them
Keith Oglesby, Project Manager, Fuel Cell Systems |
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The powertrain of the future
Jean Botti, Chief Technologist |
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Reducing risk - why staggered penetration of fuel cell markets is vital
Pierre Rivard, CEO |
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Falling production costs for fuel cell power plants - when and how will this affect your bottom line? The cost of fuel cell power plants is currently in excess of $10,000 /kW, but set to fall to under $1,000 / kW before the end of the decade and potentially under $100 / kW in full scale mass production for automotive applications.
Ski Milburn, CEO |
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An independent assessment of partnerships and strategic alliances in the automotive fuel cell industry
Atul Deshmane, President |
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| Session Two: Finance and Legal requirements - fuel cell equity markets, venture capital and the regulatory environment | |
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What's hot and what's not - the turbulent world of fuel cell stock explained for you On February 21, 2002 four different analysts came in with ratings for Ballard stock ranging from "accumulate" to "underperform" and with 12-month price targets from C$51.00 to C$30.00. If you're a quoted manufacturer just contemplating an IPO, considering investing in fuel cells or an automotive supplier, wondering how serious this industry really is, then you'll want to hear what the industry's most respected analyst has to say. This presentation will include:
Christine Farkas, Director, Fundamental Equity Research |
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The Financier's perspective - what venture capitalists look for at post-seed and pre-IPO funding stages Combining industry expertise, blue chip financial clout and market savvy, Conduit Ventures have in the region of $100 million to invest in the fuel cell industry. Their opinion matters.
John Butt, CEO |
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Setting the standard - expert guidance for the ever-widening regulatory process The Fuel Cell practice group is the world's only legal practice dedicated to servicing the legal needs of fuel cell and associated companies. Their scope includes technology procurement... licensing... permits... maintenance... service... warranty obligations... engineering and project financing. This presentation will advise you on:
Brad Mondschein, Attorney at Law, Chairman Fuel Cell
practice group, |
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| Close of Day One | |
Prior to the main sessions on Day Two:
| Breakfast Strategy Workshop |
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Planning and Developing Winning Fuel Cell Products for
Future Markets This workshop will help executives in the emerging fuel cell sector take steps to prepare their companies to develop winning fuel cell products for future markets, by understanding how to:
The workshop will be presented by Pittglio Rabin Todd & McGrath. It will take place prior to the main sessions on Day Two of the conferences, and run for one and a half hours. |
| Day Two - Tuesday June 4 | |
| Session Three: Niche Applications and Case Studies | |
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Case Study: The Chrysler Town and Country Natrium Vehicle DaimlerChrysler is investing more than $1.4 billion in fuel cell research over the next three years, and the Town and Country Natrium vehicle is just one of their options. This case study will lead you through work-in-progress, to ensure that you:
Doanh Tran, Project Manager |
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Case Study: Georgetown University's Fuel Cell bus program GU has developed, operated and tested the world's only
liquid-fuelled, Fuel Cell powered transit buses. Five buses
have been developed to date, operating on methanol fuel.
Both PEM and PAFC (Phosphoric Acid Fuel Cell) fuel cells
have been used for the powertrain.
Robert Wimmer |
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Case Study: A new breed of vehicle - is a fundamental change required in the way we design our vehicles?
David Dwight, Director of Business Development |
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| Session Four: Fuelling the Future - the Hydrogen Economy? | |
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The business case for methanol fuel cell vehicles The Methanol Fuel Cell alliance is comprised of DaimlerChrysler, BP, Ballard, Statoil, BASF and Methanex. On publication of this program, all six companies were soon to release a joint position report on the commercialization of methanol fuel cell vehicles. This will be one of the first opportunities to hear their findings and more importantly question them.
Blair Heffelfinger, Manager of Fuel Cells |
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Solid hydrogen systems for onboard and infrastructure applications Hydrogen supply is a tough challenge, and tougher still is storage - hydrogen has the smallest atomic structure of all elements. Working with ChevronTexaco, ECD, the pioneers of the rechargeable nickel-metal hydride battery, have applied this technology to hydrogen storage.
Dr. Rosa Young, VP Hydrogen Storage |
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Hydrogen on Demand (tm) - Millennium Cell's onboard solution For years, scientists have known that boron hydrides store more energy than similar hydrocarbons, but combustion of boron hydrides presented a difficult engineering problem. Millennium Cell has overcome this problem through hydrolysis.
Jim Saber, Account Manager |
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Retail supply of hydrogen sourced from natural gas The Gas Technology Institute (GTI) is the US's premier industry-led natural gas research and development organization. The GTI has just received substantial funding from the DOE to develop a natural gas-to-hydrogen fuelling station.
Mark Richards, Project Manager |
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The value proposition of regenerative fuel cells for hydrogen refuelling In 1985, Dr. Hugo Vandenborre revolutionized the world of electrolysis by pioneering a new alkaline membrane that separates formed hydrogen from oxygen, dubbed Inorganic Membrane Electrolysis Technology or IMET®. This presentation will examine the business case for regenerative fuel cells as fuelling stations for hydrogen vehicles.
Rene Mandeville, Senior Vice President |
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Making energy work harder - Proton Energy's hydrogen experience
William Smith, Founder and VP Programs and New Business |
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Hydrogen reformers - distributed solutions to the hydrogen infrastructure
Michael Hsu, President and CEO |
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| Close of main conference | |
