EyeforFuelCells Europe 2001
The Business of Fuel Cells for Stationary Power

Brussels, 27-28 November

Conference Agenda

Day One - Tuesday November 27
08:45	Chairman's opening address Roland Bartsch, Managing Director, European Power Technology, Schroder Salomon Smith Barney
09:00	Keynote Presentation Beyond the Hype - Fuel Cells, Power Suppliers and deregulated energy markets A new paradigm - an overview of the state of European electricity markets How can your electricity retail strategy benefit from their early experience? How does fuel cell development fit into RWE's concept of the Multi-Utility? Why RWE's fuel cell programme will ultimately create a new value proposition for their customers Heinz Bergmann, Project Manager Fuel Cells, RWE Plus
Session One: The European Market - Characteristics and Opportunities
09:40	Early adopters - what is the expected market size at various output levels and applications? 2005 - what is required from all parts of the industry to make the projections become a reality? Identifying the value add opportunity from any disruptive technology is crucial - how can your organisation ensure it develops a sure fire business strategy to match killer opportunity with killer application? Collaborate or not? It's easy to say but what type of strategic partnership will make sure your business plan becomes business reality? Jean-Marc Tixhon, European Fuel Cells Director, DuPont
10:20	Setting the standard - regulations, taxes and quotas Who defines the standards that will provide a framework for commercialisation? What funding opportunities are available to promote both individual, company, and market growth? How is the European Commission developing policy to promote fuel cell adaptation? Jean-Marie Bemtgen, DG Tren, The European Commission
11:00	Networking coffee break
11:30	Grid Integration - standards, connectivity and the value proposition of net metering Creating a Europe-wide standard for the connectivity of micro-cogenerators to the grid Metering and installation options - what the fuel cell industry has to take into account for distributed generation to become a reality Work in progress - how to ensure your business works with the European Committee for Normalisation Simon Minnet, Director, COGEN Europe
12:10	Fuel Cells for distributed generation - the perspective of one of Europe's largest gas distributors New revenue streams - how can gas suppliers make their mark in tomorrow's energy markets today? Choosing a manufacturer - why Gaz de France have gone transatlantic Gas in the principal fuel for all fuel cell generators - how are Gaz de France working to develop future markets Jean-Louis Exbrayat, Head of Fuel Cells, Gaz de France
12:50	Networking Lunch
Session Two: Finance, Business Models and Investment
14:00	The globalisation of a hardware industry prior to commercialisation An overview of the current state of the global fuel cell marketplace Changing global energy markets, coupled with a predicted decline in oil production, will threaten energy security and price - how can the fuel cell industry reap the whirlwind? React, adapt and overcome - effective strategies and partnerships for manufacturers and utilities Marcus Nurdin, Director, The World Fuel Cell Council
14:40	The financier's perspective - what the bank is looking for Toys for the boys - the myth and reality of the current situation explained from a financial viewpoint End of term report - the fuel cell industry could do better, but how? Understanding the role of an investment bank in an emerging and disruptive market Phil Doran, Independent Financial Expert
15:20	Networking coffee break
15:50	Case Study: The Commercialisation of SOFC through partnerships and niche applications The current status of Siemens Westinghouse's commercialisation programme - the facts and figures to give you a clear picture of the task in hand Base and niche markets - which markets are Siemens Westinghouse currently targeting and what the implications for other SOFC developers? Key channels to market - why Siemens attaches to much importance to partnerships and industry alliances Alan Casanova, Director of Business Development, Siemens Westinghouse
16:30	Panel Discussion: Which Fuel Cell type will be the long term winner? Klaus Huhn, Senior Industry Analyst, Frost and Sullivan Darcy Nicholle, Manager, External Relations, Europe, United Technology Corporation Jim Perry, CEO, Global Thermoelectric Roland A. Jansen, Partner, DUX Trust Partners AG
17:30	Close of Day One - followed by an informal cocktail reception

Day Two - Wednesday November 28
08:45	Chairman's address Roland Bartsch, Managing Director, European Power Technology, Schroder Salomon Smith Barney
Session Three: Building an industry infrastructure for Europe
09:00	How necessary will a Hydrogen Infrastructure be for long term fuel cell prospects in Europe? Hydrogen is the most abundant element in the universe – so why the discussion? How are companies like Hydrogen Systems working to develop effective Hydrogen solutions to enable the stationary fuel cell industry? The value proposition of regenerative fuel cells – an examination of Hydrogen System’s IMET® based Regenerative Fuel Cells Dr. Hugo Vandenborre, Founder and CEO, Hydrogen Systems N.V
09:40	The supply of catalysts and catalysed components for fuel cells When the market explodes the supply chain must be in place, ready and able to cope - if you're a component supplier how will you manage? Risk management, continuous product and process development and a phased introduction of production capability are vital keys to success – Johnson Matthey have got it wired High capital costs are one factor holding back the flood gates of mass market penetration for PEM applications – how can component suppliers help? Denis MacDermot, Business Development Director, Johnson Matthey Catalysts & Chemicals
10:20	Reformers explained –just how effective are they? IdaTech's business focus: Why reforming technology is key to the future of fuel cells Technical Evolution: Size reduction, multi-fuel capabilities Commercial and Business Implications for the Industry Claude H. Duss, President and CEO, IdaTech
11:00	Networking coffee break
Session Four: Case Studies and Early Niche Applications
11:30	Case Study: PEM applications for a deregulated energy market - ALSTOM Ballard's first experiences in Europe An appraisal of the potential applications for stationary PEM fuel systems in Europe How your business can benefit from the experiences that market leaders, ALSTOM Ballard, have gained during European field trials How to maximise synergies with transport applications to drive stationary markets Michael Scheefer, Sales and Business Development Manager, ALSTOM Ballard Zeljko Barisic, Manager Systems Engineering, ALSTOM Ballard
12:10	Investing in Alternative Energy DUX Trust Fund - the first fuel cell mutual fund Energy dependency and energy security - what is driving alternative energy? Investments since September 11th 2001 Roland A. Jansen, Partner, DUX Trust Partners AG
12:50	Networking Lunch
14:00	Case Study: The UK's first commercial fuel cell system Woking and Thameswey ESCO - background to the formation of the UK's first public/private joint venture Energy Services Company Island Woking - distributed generation/private wire and district energy and how to obtain the true value of green energy Dilution Economics - mixed green technology green systems and how to finance technologies such as fuel cells by diluting the cost into larger commercial energy generation applications such as CHP Allan Jones MBE, Energy Services Manager, Woking Borough Council
14:40	Why fuel flexibility makes SOFCs such an attractive proposition across a range of applications No reformers means no hasslem, why fuel processing is easier with SOFC systems than other fuel cell types High operating temperatures aren't necessarily an evil - how you can make heat an asset for residential applications Transferable skills - how to apply stationary technology to the automotive market. Global Thermoelectric's APU experience. Jim Perry, CEO, Global Thermoelectric Inc.
15:20	Chairman's closing remarks
15:30	Close of conference