Excellence in Fuel Cells 2003
Hannover Fair

The tremendous growth in unit sales of portable electronic devices and the ever increasing burden on battery life as applications become even more complex is giving leading electronic manufacturers sleepless nights. As power down options alone won't solve the problem - scaling down fuel cell technology to meet portable power requirements is crucial.

This workshop will consist of a mixture of lectures and practical sessions to ensure you leave fully briefed on the potential for fuel cells to power portable electronic devices. This workshop will feature:

A comprehensive overview of:

• What is the current state of DMFC (Direct Methanol) Technology and who are the major players?
• How will technical and regulatory issues effect the commercialisation of micro fuel cells?
• Lithium Ion v. Micro Fuel Cells - so how does DMFC measure up against the competition?
• Fuel storage and infrastructure issues - what storage options are available and what are the infrastructure

Case Studies and Technological Demonstrations from MTI Micro Fuel Cells and Smart Fuel Cells

• A unique opportunity to view, evaluate and compare the products of two different pure play micro fuel cell manufacturers within the context of a moderated workshop as Manfred Stefener, CEO, Smart Fuel Cells and Gerhard Beckmann, MTI Micro Fuel Cells give you their take from Fuel Cell powered laptops!

Technological Breakthroughs from The French Atomic Energy Commission

• The CEA has dedicated a considerable amount of time and effort into alternative micro fuel cell solutions. This has led to a revolutionary stack design based on micro technology and the world's first patented gaseous hydrogen on demand fuelling system. Project leader Didier Bloch will demonstrate and explain one of the most exiting tech developments of 2002!

The worshop will be moderated by Sandrine Colson-Inam, Ph.D, General Manager, Cell Expert North America for more information please email info_NA@cell-expert.com

A thriving fuel cell market encompasses sectors such as automotive, transportation, stationary/commercial, portable/residential and defense is only a few years away. Companies are racing to find a winning technology, with research teams simultaneously pursuing dozens of technologies, from core fuel cell technologies (e.g. PEM, SOFC, MCFC, and Alkaline) to various supporting technologies (e.g. hydrogen storage, reforming, and power conditioning) - Many technology-driven companies fail with unfocused approaches like this. It is not because they lack innovative technologies, but because they lack operating discipline and a proper attack plan for future markets.

This workshop will help attendees understand how to effectively develop market attack plans geared for next generation products that will support a commercially viable fuel cell enterprise in this challenging new space. Workshop leaders will address critical areas including market segmentation, translating "voice of the customer" into system requirements, and the development of product platform strategies and technology roadmaps.

Overall, this workshop will help executives in the emerging fuel cell sector take steps to prepare their companies to develop winning fuel cell products for future markets, by understanding how to:

• Assess customer needs for markets not currently served
• Design products for markets that may not evolve for many years
• Develop a platform strategy that maximizes market coverage and minimizes product variants
• Define vectors of differentiation for products that will ensure success in the marketplace
• Optimize requirements from customers and partners to translate them into products

Workshop leaders will work with attendees to analyze and discuss case studies from leading companies that have successfully deployed the concepts presented in the workshop. Several frameworks will serve as tools for attendees to assess their approaches to market attack planning, customer needs, and platform strategy and planning.

PRTM (www.prtm.com) is a global management consulting firm with 14 offices worldwide. PRTM has developed many of the methodologies and frameworks used by leading companies today.

Torsten Becker, Director, Worldwide Consumer and Industrial Practice
PRTM

For more information please contact James Burnham jburnham@eyeforfuelcells.com

Programme ends for the day at 5pm.
All event attendees are cordially invited to attend an exclusive networking function at The Group Exhibit Hydrogen and Fuel Cells, Hall 13, Hannover Fair. The event includes an evening buffet and takes place right in the centre of Europe's largest exhibition of Hydrogen and Fuel Cell technology.

The role of national governments in pursuing a sustainable fuel cell policy

Jurgen Trettin, Minister of Environment
German Government (Invited)

The future of power generation - fuel cell manufacturers, power suppliers and distributed generation

• What is the current state of fuel cell development for stationary applications, what challenges does the industry face and how can developers and power utilities work together to ensure a viable future?
• FuelCell Energy works with multiple partners and end users across the world and has sited plants in a variety of output classes - what lessons have been learned and how can you benefit from their experience?
• Will stationary fuel cells ever satisfy mass market demands for electricity or will they ever be confined to a "bit part role" for niche markets?

Jerry Leitman, CEO
FuelCell Energy

Automotive fuel cells - the powertrain of the future?

• What is the rationale behind fuel cell development in the auto industry? To what extent is the auto industry just hedging its bets or indulging in a PR exercise?
• Technology of choice - DaimlerChrysler has developed a number of fuel cell vehicles in both Europe and the US - so which has been the most successful?
• Timeframes and roadmaps for commercialisation - what will have to happen before a genuine commercial fuel cell vehicle is produced?

Prof. Dr. Kohler, Vice President, Research Body and Powertrain (RBP)
DaimlerChrysler

Fuelling the future - the hydrogen economy and the oil and gas industry

• Threat or opportunity? How does one of the world's largest integrated oil companies view the fuel cell sector?
• Energy efficiency - how viable is hydrogen as a cost efficient energy carrier given the current state of technology?
• How is ChevronTexaco working with fuel cell developers and the automotive industry to provide near term fuelling solutions?

Greg Vesey, President
ChevronTexaco Technology Ventures

A global industry - an overview of fuel cell growth and opportunities in North America and Western Europe

The World Fuel Cell Council was founded by 1991 and operates at a ministerial and executive level to promote the commercialisation of fuel cell technology. Virtually every company with an interest in this industry is represented by the council. Marcus Nurdin is uniquely placed to give an update of the progress made by companies and organisations in Western Europe and North America.

• How can the fuel cell industry benefit from changing global energy markets, heightened security risks and increasing oil prices?
• How can industry and government engage effectively to increase awareness and create an early environment for commercial products?
• What funding opportunities exist in Europe for commercial fuel cell developers and what is required to qualify?

Marcus Nurdin, Managing Director
World Fuel Cell Council

A role model for European nations? An update from Japan, the world's most progressive fuel cell nation

The Fuel Cell Commercialisation Conference of Japan (FCCJ) was established to examine specific issues affecting the widespread use of fuel cells, and incorporate the findings into policy proposals in order to have these findings reflected in government measures. How successful have they been?

• What is the current status of the Japanese fuel cell demonstration programme?
• How can organisations like the FCCJ facilitate European and North American penetration of Japanese fuel cell markets?
• How far advanced are the major Japanese auto and electronics companies in their fuel cell programmes?

Hideaki Akamatsu, General Manager
Fuel Cell Commercialization Conference of Japan

Hydrogen, Fuel Cell commercialisation, and the world's largest automotive OEM - get the GM perspective

Matthias Bork, Global Alternative Production Centre
General Motors

A new energy paradigm? Fuel Cells, power suppliers and deregulated energy markets

Michael Fubi, CEO
RWE Fuel Cells

What can Venture Capitalists offer the fuel cell industry in the current financial climate?

Core Technology Ventures LLP (CTV) is an independent, privately backed venture capital team focused on seed and early stage companies developing fuel cell systems and hydrogen storage technologies.

• Looking to invest - what advantages can a specialist VC fund bring given the current markets conditions?
• Looking for investment - what must you bring to the table to attract seed and second stage funding?
• You've got the business plan, the technology is sound and the financing is secured - so what involvement will the VC expect in your day to day business?
• Exit strategies - every VC expects a solid return for their investment, how and when will they get it?

Phil Doran, Partner
Core Technology Ventures

The fund manager's perspective on fuel cell stock, bear markets and R&D budgets

Roland Jansen, was instrumental in forming DUX Trust Partners' mutual fuel cell fund. Now as an independent consultant he is in the perfect position to access the state of alternative energy funds.

• 2002 was a terrible year for energy tech stock - what conditions must be met to create confidence in quoted fuel cell manufacturers?
• How did the investment banks (Merrill Lynch, SAM) fuel cell funds perform in relation to similar funds?
• What do fund managers and analysts need to hear from individual companies in order to regain confidence in fuel cell and hydrogen stock?

Roland A. Jansen lic.oec.HSG
Consultant Natural Resources

CASE STUDY

The work of North Rhine Westphalia's fuel cell network

In April 2000, the state of North Rhine Westphalia established a fuel cell network as part of its future energy initiative. In Summer 2001, it allocated some DM 30 million to the building of a new Centre for Fuel Cell Technology (Zentrum für Brennstoffzellentechnologie, ZBT) in Duisburg.

• Over 250 companies and organisations are members of the network - what services do they benefit from?
• More than €28 million has been made available from the state government for fuel cell development, how can your company qualify for funding?
• How will the technology from research initiatives be commercialised?

Professor Dr.-Ing. Detlef Stolten
Director of the NRW Fuel Cell Network

CASE STUDY

Fuel cell and sustainable energy initiatives within U.K. local government

Woking Borough Council has just won the United Kingdom's most coveted commercial award: The Queens Award for Enterprise. Woking has recently installed the U.K.'s first and only fuel cell CHP system. And most importantly actually saves it's residents over €1 million per annum in electricity bills - so how did they do it?

• Island Woking - distributed generation/private wire and district energy systems and how to obtain the true value of green energy
• Dilution Economics - mixed green technology systems and how to finance new technologies such as fuel cells by diluting the cost into larger commercial energy generation applications

Allan Jones MBE, Energy Services Manager
Woking Borough Council

CASE STUDY

EC funded urban hydrogen generation project, Cambridge, U.K

The USHER project is the largest of it's kind in the world - an array of PV cells mounted on a colonnade will generate electricity that will be fed into electrolysers that will split water into its hydrogen and oxygen components. The hydrogen will power fuel cell buses.

• How are the variety of technologies being integrated into one holistic system
• Benefit from project managers Whitby Bird's experience in successfully applying for funding from a variety of public bodies
• Which fuel cell technologies have been chosen and why?

Dr. Shane Slater, Associate
Whitby Bird and Partners

Programme ends for the day at 5pm.
All event attendees are cordially invited to attend an exclusive networking function at The Group Exhibit Hydrogen and Fuel Cells, Hall 13, Hannover Fair. The event includes an evening buffet and takes place right in the centre of Europe's largest exhibition of Hydrogen and Fuel Cell technology.

Fuel Cells for distributed generation - the perspective of Germany's leading gas and electricity companies

The Ruhrgas development centre in Dorsten has tested almost all fuel cell types currently being developed. As early as 1989, the first phosphoric acid fuel cell produced by ONSI was subjected to almost 40,000 hours of endurance testing. Now in conjunction with other German energy giants such as EWE, MVV, and VNG they have formed the "Intiative Brennstoffzelle" to pool and support activity to prepare for the market launch of Fuel Cells.

• With their combined expertise the members of "Initiative Brennstoffzelle" are working on a time frame of 2005 for the launch of commercial products - how close are they to reaching their goal?
• EWE are working with SOFC manufacturer Sulzer Hexis and have installed over 150 fuel cell systems in family homes - what have been the results?
• Increased efficiency - MVV have a pilot programme to combine fuel cells with micro-gas turbines - how successful have they been?

Christian Beckervordersandforth, coordinator
Initiative Brennstoffzelle
and Head of Fuel Cell Development
Ruhrgas AG

Case study - Bewag's fuel cell innovation park

Bewag has more than 2 000 000 customers, operates a 27 000 mile electricity grid and has a generating capacity of 2 700 MW. In conjunction with a group of partners it operates a fuel cell demonstration park with a 250 kW fuel cell system based on Ballard Power's 75kW "Mark 900" PEM fuel cell stack.

• Why did Bewag choose a PEM stack system and how has it performed since installation in June 2000?
• The system is due to be integrated into the Treptow heating station in Berlin - how will this be achieved?
• How do Bewag intend to integrate fuel cells with other energy conversion devices such as Photovoltaics?

Martin Pokojski, Head of Fuel Cells
Bewag EAG

Codes and standards for fuel cell installations

The development of the required codes and standards is a key element of the market entry phase. Ultimately this will simply the certification process, protect the consumer from unsafe products and facilitate infrastructure development.

• Founded in 1999, what progress has the International Electrochemical Commissions international committee on fuel cells (IEC/TC 105) made?
• How is the IEC/TC 105 working with other groups responsible for Hydrogen and electric vehicles?
• Prior to commercialisation intellectual property is the fuel cell developers most valuable asset - do cross industry working groups have enough access to material from field trials?

Andreas Piepereit, Secretary
IEC TC 105
and Manager Engineer Support
Ballard Power Systems

PEM fuel cells for residential CHP applications

In 2001 Vaillant integrated a Plug Power manufactured 4 kW PEM system into a Combined Heat and Power system for residential use. The unit has been running in a house in Germany for a year. Get the full update on Europe's first CE certified fuel cell heating appliance.

Kai Klinder, Fuel Cell Director
Vaillant

High temperature "Hot Module" Molten Carbonate fuel cells for industrial applications

MTU installed a total of five 250 kW "Hot Module" systems to a variety of customers ranging from German utility giant RWE to a Spanish shipyard. The systems operate in a CHP role - end user feedback is crucial to further development so how satisfied are the customers?

Michael Bode, Head of New Technologies
MTU Friedrichshafen

Planar Solid Oxide fuel cells for light commercial applications

CFCL has spent 10 years developing its advanced cell and stack technology and is now focusing on a 40 kW market entry product. How far is CFCL from productisation?

Bruce Godfrey, Managing Director
Ceramic Fuel Cells Limited

Tubular Solid Oxide Fuel Cells for Industrial Applications

Siemens Westinghouse will update its current experiences with development of its Tubular Solid Oxide technology along with how this technology will be deployed in the key market segments it plans to serve.

Alan Casanova, Business Development
Siemens Westinghouse Stationary Fuel Cells

Modular PEM fuel cells for UPS (uninterruptible power supplies), battery charging and off grid power requirements

Avista labs now have a series of products on the market ranging from 100 watts to 5kW for use in a variety of niche applications. How are Avista planning to reduce costs to a encourage mass market take up?

Frank Ignazzitto, VP Marketing & Sales
Avista Labs

Driving the future automobile - the Ballard Power experience

Ballard Power Systems, the worlds largest quoted fuel cell manufacturer, provides the powertrain for Honda, DaimlerChrysler and Ford's fuel cell vehicles. Ballard also provides the powertrain for the European Fuel Cell Bus Project.

• Cost reduction - market projections suggest that a fuel cell engine must cost no more than $100 per kW capacity - how is Ballard working with auto OEMs to achieve this?
• Commercialisation - Ballard's main transport platform is the 85 kW Mark 902 fuel cell module - what early market opportunities exist for this unit?
• Mass transit vehicles - what has Ballard learnt from a variety of fuel cell bus programmes?
• Auxiliary Power Units (APU) how is Ballard targeting this potentially lucrative market?

André Martin, Director Sales, Marketing and Program Management
Ballard Power Systems

Case study: The Chrysler Town and Country Natrium Vehicle

Millennium Cell have a unique fuelling solution - sodium borohydride and have been working with DaimlerChrysler's Liberty group for the past two years. In December 2002 DaimlerChrysler gave the green light to continue with the project.

• Storing hydrogen gas in sodium borohydride is superior on a volume and weight basis compared to compression, metal hydride and hydrocarbon reforming - but more crucially - how does it compare on cost?
• How far can a current production vehicle run on this solution? Will it be necessary to develop a sodium borohydride infrastructure for this technology to be effective?
• Recycling - the hydrolysed fuel can be reduced back to sodium borohydride - how practical is this and how much does it cost?

Rex Luzader, VP Business Development Transportation
Millennium Cell

The business and technological case for methanol fuel cell vehicles

In June 2002 DamilerChrysler's methanol fuel cell vehicle, NECAR 5, completed the first trans-continental trip of a fuel cell vehicle. The NECAR 5, using on-board reforming of methanol as the source of hydrogen for the fuel cell vehicle, arrived in Washington, D.C., the last leg of the trip. Methanex provided the fuel.

• What lessons have been learned in terms of onboard fuel processing and fuelling infrastructure?
• Is methanol just a "bridging fuel" or a genuine long term solution?

Blair Heffelfinger, Manager of Fuel Cells
Methanex Corporation

Metal hydride hydrogen storage for fuel cell vehicles

• How does metal hydride storage compare in cost, safety and density to traditional compressed storage methods?
• How scalable are the storage systems?
• Who are HERA Hydrogen Storage Systems partners and how are they working together to develop low cost products for future mass markets?

Clemens van Zeyl, President and CEO
HERA Hydrogen Storage Systems Inc.

Localised hydrogen generation through high temperature fuel reforming

• Commercial high temperature steam fuel reformers can generate hydrogen from gasoline, natural gas or methanol
• How does the efficiency compare depending on the initial hydrocarbon?
• Carbon sequestration - the Ztek reformer has this capability - could this be an alternative revenue stream for localised hydrogen producers?
• What are the economic advantages over localised hydrogen generation in comparison to bulk delivery?

Michael Hsu, President and CEO
Ztek Corporation

Regenerative fuel cells for hydrogen generation

Vandenborre Hydrogen Systems will supply the company's IMET electrolyser's, which will be integrated into projects delivering hydrogen for the CUTE project (Clean Urban Transportation for Europe).

• Electrolysis is notoriously expensive - what long term future does this technology have?
• There are several companies specialising in this area - why was the IMET electrolyser chosen for the CUTE project?

Dr. Hugo Vandenborre, Founder and CEO
Vandenborre Technologies N.V.

How can MEA and Membrane suppliers work with stack manufacturers to reduce costs, create better products, and minimize risk?

• High capital costs are one factor holding back the flood gates of mass market penetration for PEM applications - how can component suppliers help?
• Gore has repeatedly demonstrated over 10,000 hours of continuous life with its flagship MEA: the Series 56 - which PEM manufacturers are using Gore MEAs and what has been the feedback?
• High MEA power density is crucial to reducing the size of fuel cell stacks for portable and transportation applications - just how much further can MEAs be developed?

Simon Cleghorn
Gore Fuel Cell Technologies

System integration - the road to commercial hydrocarbon fuel cell generators

• Idatech have launched one of the world's first commercial fuel cell generators by integrating a fuel processor, modular PEM stack and full balance of plant - discover how they did it
• Hybrid systems - combining fuel cell systems with PV technology has a host of potential applications - what are they?
• The stack operating costs are fixed but how does the operational cost of the entire system vary on the initial fuel?

Mark Fleiner, VP Marketing
IdaTech

Programme ends for the day at 5pm.
All event attendees are cordially invited to attend an exclusive networking function at The Group Exhibit Hydrogen and Fuel Cells, Hall 13, Hannover Fair. The event includes an evening buffet and takes place right in the centre of Europe's largest exhibition of Hydrogen and Fuel Cell technology.